Messy Memories
When bolognese sauce and green salad team up… and turn into a moustache masterpiece!
Experience joy around mealtimes with your family on an exciting quest and redeem exclusive prizes.
FAM JAM Fest is a for children, by children community event that
empowers children to encourage other children and their families.
REGISTER NOW
Inspired by the lovable Jampion Family — Papa Prata, Mama Masak, Timmy Tower, Wendy Waffles and Benny Biscuit — discover how to turn messy mealtimes into joyful memories.
Other Fun Activities for the Family
Stage Engagement
9.30am
Kick start your FAM JAM experience with a live skit and interactive breakfast activity.
Embark on the
OPERATION UN-JAM
But watch out! The Jampions are caught in a jam, and the only way out is through teamwork, laughter, and a whole lot of sticky fun. Families must work together to complete a series of food-filled challenges, from buttery races to jam-tastic target tosses.
Join us to enjoy these heartfelt contributions and
stand a chance to win a prize at our Spin-the-Wheel!
Explore the FAM JAM Showcase, a resource co-created by children aged 4 to 6,
alongside submissions celebrating joy around mealtimes from
our partner preschools and families.
The FAM JAM Market is a lively space where families can munch on light bites
and explore merchandise loved by both our young ones and the young-at-heart.
With every $30 donation, you will receive food coupons to exchange for light bites and drinks at FAM JAM Market.
From finger food (fish balls and biscuits) and sweet treats (sugar rolls, cookies and popcorn), to a variety of hot drinks and chilled beverages, the food booths are sure to leave your family with memories to savour.
And don't forget to cool off with some frozen yoghurt!
Bring home further opportunities for connection! Check out the retail booths for resources and activities designed to support meaningful moments.
YUMMY BITES
FAMILY RESOURCES
Focus on the Family Singapore
Recognising the challenges and disruptions in our increasingly digitised world, Focus on the Family Singapore seeks to bring families closer by encouraging and equipping families from all backgrounds towards strong and resilient relationships, starting at home. Whether you're looking to build and strengthen your marriage or parent-child relationship, we have resources for the whole family available!
DrawnBy: Jessica
Kids are losing their touch with reality with all the technology that’s available now. DrawnBy: Jessica aims to bring back some beloved traditional methods of entertainment in a fun way that allows their Creativity and Imagination to shine through! Our designs aren’t just about colouring — they’re about finding stillness, sparking imagination, joy, and bringing back an excitement for creating to both kids and adults.
Manna's Dough
Manna’s Dough is an award-winning brand of handcrafted playdough made from 100% food-grade ingredients. Loved by parents and educators, our buttery-soft, non-toxic dough is safe for little hands, easy to clean, and sparks endless creativity.
Lovingly made in Singapore, each tub is designed to inspire play, learning, and joy while giving parents peace of mind.
Phoebe's Creations
Phoebe is a 12-year-old artist and illustrator whose work appears in books, school publications, and merchandise. She loves doodling everywhere and turning her ideas into keychains, pins, and earrings.
At FAM JAM Fest, visit Phoebe’s Food Stall to pick mini food charms and assemble your own takeaway lunch box keychain — or design and make your own shrinking paper keychain!
Recipes for Success
Recipes for Success turns messy mealtimes into connection—no toys or screens needed. Born from real family experiments, it blends Asian sensibilities and modern life into simple, values-led systems. Expect bite-sized playbooks: rituals, prompts, and practical tips that calm chaos, curb picky eating, and spark conversation. No guilt, no elaborate plans—
just doable steps to make dinner feel like family again, together.
Have a question about FAM JAM Fest?
We've got answers!
Is admission to FAM JAM Fest free?
Do I need to register for FAM JAM Fest?
How do I get to South Beach Avenue?
What age group is FAM JAM Fest targeted at?
What happens if it rains during FAM JAM Fest?
Who can I approach if I need help or have any questions about FAM JAM Fest?
FAM JAM Fest is a for children, by children community event that empowers children to encourage other children and their families.
Inspired by the lovable Jampion Family — Papa Prata, Mama Masak, Timmy Tower, Wendy Waffles
and Benny Biscuit — discover how to turn messy mealtimes into
joyful memories.
Other Fun Activities for the Family
Stage Engagement
9.30am
Kick start your FAM JAM experience
with a live skit and interactive
breakfast activity.
Embark on the
OPERATION UN-JAM
But watch out! The Jampions are caught in a jam, and the only way out is through teamwork, laughter, and a whole lot of sticky fun. Families must work together to complete a series of food-filled challenges, from buttery races to jam-tastic target tosses.
Join us to enjoy these heartfelt contributions and stand a chance to win a prize at our Spin-the-Wheel!
Explore the FAM JAM Showcase, a resource co-created by children aged
4 to 6, alongside submissions celebrating joy around mealtimes from our partner preschools and families.
The FAM JAM Market is a lively space where families can munch on light bites and explore merchandise loved by both our young ones and the young-at-heart.
With every $30 donation, you will receive food coupons to exchange for light bites and drinks at FAM JAM Market.
From finger food (fish balls and biscuits) and sweet treats (sugar rolls, cookies and popcorn), to a variety of hot drinks and chilled beverages, the food booths are sure to leave your family with memories to savour. And don't forget to cool off with some frozen yoghurt!
Bring home further opportunities for connection! Check out the retail booths for resources and activities designed to support meaningful moments.
YUMMY BITES
FAMILY RESOURCES
Focus on the Family Singapore
Recognising the challenges and disruptions in our increasingly digitised world, Focus on the Family Singapore seeks to bring families closer by encouraging and equipping families from all backgrounds towards strong and resilient relationships, starting at home. Whether you're looking to build and strengthen your marriage
or parent-child relationship, we have resources for the whole family available!
DrawnBy: Jessica
Kids are losing their touch with reality with all the technology that’s available now. DrawnBy: Jessica aims to bring back some beloved traditional methods of entertainment in a fun way that allows their Creativity and Imagination to shine through! Our designs aren’t just about colouring — they’re about finding stillness, sparking imagination, joy, and bringing back an excitement for creating to both kids and adults.
Manna's Dough
Manna’s Dough is an award-winning brand of handcrafted playdough made from 100% food-grade ingredients. Loved by parents and educators, our buttery-soft, non-toxic dough is safe for little hands, easy to clean, and sparks endless creativity.
Lovingly made in Singapore, each tub is designed to inspire play, learning, and joy while giving parents peace
of mind.
Phoebe's Creations
Phoebe is a 12-year-old artist and illustrator whose work appears in books, school publications, and merchandise. She loves doodling everywhere and turning her ideas into keychains, pins, and earrings.
At FAM JAM Fest, visit Phoebe’s Food Stall to pick mini food charms and assemble your own takeaway lunch box keychain — or design and make your own shrinking paper keychain!
Recipes for Success
Recipes for Success turns messy mealtimes into connection—no toys or screens needed. Born from real family experiments, it blends Asian sensibilities and modern life into simple, values-led systems. Expect bite-sized playbooks: rituals, prompts, and practical tips that calm chaos, curb picky eating, and spark conversation. No guilt, no elaborate plans—
just doable steps to make dinner feel like family again, together.
Have a question about FAM JAM Fest?
We've got answers!
Is admission to FAM JAM Fest free?
Do I need to register for FAM JAM Fest?
How do I get to South Beach Avenue?
What age group is FAM JAM Fest targeted at?
What happens if it rains during FAM JAM Fest?
Who can I approach if I need help or have any questions about FAM JAM Fest?
Sponsored by
CAMPAIGN
FEST
Media Partners
Official Venue
Partner
Official District
Partner
Supporting Partners
SKYLINE LUGE
（placement only)
Brought to you by
Supported by
Creative Partners
© 2025 Focus on the Family Singapore. All rights reserved.
Publicity Partners
Messy Memories
I had a (cake) smashin' good time for my first birthday!
Messy Memories
Ft. Nat's messy memory mealtime moment "I'm a cat, I can meow"
Spreading Joy
Brothers at the table, never a dull moment
Spreading Joy
Chuckles with grandma
Spreading Joy
Two brothers, one noodle, zero distance. #brosforlife
Spreading Joy
Enjoying fresh berries we get to have daily. Life is busy with many littles, but it is full of life!
Curious Chatter
More than just a rock melon
Spreading Joy
Fam time with bff grandma
Messy Memories
From Chicken rice to Fish rice - Bingo loves to eat anything with rice!
Messy Memories
Spoons are for babies.
Spreading Joy
Roles in reverse. Lil sis feeding big bro!
© 2025 Focus on the Family Singapore. All rights reserved.
Brought to you by
Supported by
Sponsored by
FEST
CAMPAIGN
Sponsored by
CAMPAIGN
FEST
Brought to you by
Supported by
© 2025 Focus on the Family Singapore. All rights reserved.
© 2025 Focus on the Family Singapore. All rights reserved.
Brought to you by
Supported by
Sponsored by
FEST
CAMPAIGN
Official District Partner
Official Venue Partner
Supporting Partners
Publicity Partners
Sponsored by
CAMPAIGN
FEST
Media Partners
Official Venue
Partner
Official District
Partner
Supporting Partners
Brought to you by
Supported by
Creative Partners
© 2025 Focus on the Family Singapore. All rights reserved.
Publicity Partners
Community Partners
Creative Partners
Community Partners
Inspired by the lovable Jampion Family — Papa Prata, Mama Masak, Timmy Tower, Wendy Waffles and Benny Biscuit — discover how to turn messy mealtimes into joyful memories.
Other Fun Activities for the Family
Stage Engagement
9.30am
Kick start your FAM JAM experience with a live skit and interactive breakfast activity.
Embark on the
OPERATION UN-JAM
But watch out! The Jampions are caught in a jam, and the only way out is through teamwork, laughter, and a whole lot of sticky fun. Families must work together to complete a series of food-filled challenges, from buttery races to jam-tastic target tosses.
Join us to enjoy these heartfelt contributions
and stand a chance to win a prize at our
Spin-the-Wheel!
Explore the FAM JAM Showcase, a resource co-created by children aged
4 to 6, alongside submissions celebrating joy around mealtimes from our partner preschools and families.
The FAM JAM Market is a lively space where families can enjoy tasty bites and discover family-friendly merchandise.
Attain helpful family life resources designed to support meaningful moments at home!
This Children's Day, relish the moments
of wonder shared with your children.
Whether it is a messy memory, joy being spread, or exchanges in curious chatter, mealtimes can be a delightful way to strengthen bonds.
RESOURCES
To resource you in strengthening your parent-child relationship,
we've specially created digital resources that you can use:
Family Bonding Coupons that create opportunities for you to lavish time on your kids.
A guide on Navigating Big Emotions — perfect for increasing emotional connection over meals.
The Playfull Guide full of creative play ideas that extend moments of connection beyond mealtimes.
Download Bonding CouponsNavigate Big Emotions TogetherDownload the Playfull Guide
PODCAST
Spills and food bits all around. Pickiness. Frustration.
And if the screen is not part of mealtime, then a tantrum is.
A mum shares her journey in letting go of rigid routines, experiencing the fullness of having meals as a family, and trusting that her child is learning even through the messy moments.
EPISODE 35 • PARENTED PODCAST
FEATURING CHELSEA CHENG
Celebrate children and strengthen families by making a gift*! Your giving helps us welcome beneficiary families**
with warmth and create lasting memories at FAM JAM Fest happening on 18 October 2025.
Experienced the joy around mealtimes and hope that other families can also taste it?
*All donations $50 and above are eligible for 250% tax-deductible benefits.
**Beneficiary families are from our community partners: Down Syndrome Association, Lakeside Family Services, and Safe Place.
Media Partners
Celebrate children and strengthen families by making a gift*! Your giving helps us welcome beneficiary families** with warmth and create lasting memories at FAM JAM Fest happening on 18 October 2025.
Experienced the joy around mealtimes and hope that other families can also taste it?
*All donations $50 and above are eligible for 250% tax-deductible benefits.
**Beneficiary families are from our community partners: Down Syndrome Association, Lakeside Family Services, and Safe Place.
VIEW HERE
Inspired by the lovable Jampion Family — Papa Prata, Mama Masak, Timmy Tower, Wendy Waffles and Benny Biscuit — discover how to turn messy mealtimes into joyful memories.
Other Fun Activities for the Family
Stage Engagement
9.30am
Kick start your FAM JAM experience with a live skit and interactive breakfast activity.
Embark on the
OPERATION UN-JAM
But watch out! The Jampions are caught in a jam, and the only way out is through teamwork, laughter, and a whole lot of sticky fun. Families must work together to complete a series of food-filled challenges, from buttery races to jam-tastic target tosses.
Join us to enjoy these heartfelt contributions
and stand a chance to win a prize at our
Spin-the-Wheel!
Explore the FAM JAM Showcase, a resource co-created by children aged
4 to 6, alongside submissions celebrating joy around mealtimes from our partner preschools and families.
The FAM JAM Market is a lively space where families can enjoy tasty bites and discover family-friendly merchandise.
Attain helpful family life resources designed to support meaningful moments at home!
This Children's Day, relish the moments
of wonder shared with your children.
Whether it is a messy memory, joy being spread, or exchanges in curious chatter, mealtimes can be a delightful way to strengthen bonds.
RESOURCES
To resource you in strengthening your parent-child relationship,
we've specially created digital resources that you can use:
Family Bonding Coupons that create opportunities for you to lavish time on your kids.
A guide on Navigating Big Emotions — perfect for increasing emotional connection over meals.
The Playfull Guide full of creative play ideas that extend moments of connection beyond mealtimes.
Download Bonding CouponsNavigate Big Emotions TogetherDownload the Playfull Guide
PODCAST
Spills and food bits all around. Pickiness. Frustration.
And if the screen is not part of mealtime, then a tantrum is.
A mum shares her journey in letting go of rigid routines, experiencing the fullness of having meals as a family, and trusting that her child is learning even through the messy moments.
EPISODE 35 • PARENTED PODCAST
FEATURING CHELSEA CHENG
Whether it is a messy memory, joy being spread, or exchanges in curious chatter, mealtimes can be a delightful way to strengthen bonds.
Whether it is a messy memory, joy being spread, or exchanges in curious chatter, mealtimes can be a delightful way to strengthen bonds.
Whether it is a messy memory, joy being spread, or exchanges in curious chatter, mealtimes can be a delightful way to strengthen bonds.
We welcome families to walk-in and register on the event day.
Pre-registration is now closed